Entering the China Market

How big is the potential of the China market?

 4.53 BillionTrips
RMB4.57 TrillionSpent per Year
RMB35,000Budgeted per Traveller

Personal travel budget in 2018 increased to RMB 36,000.
That’s a 3% increase in just one year.
A rapid rise is expected to continue in the coming years.

The challenge

What are the obstacles to access the China market?

In China, many commonly-used apps are banned, making it difficult for international businesses to connect with Chinese consumers via social media.

Language barriers and cultural differences prevent international businesses from adapting to the unique purchasing patterns and habits of Chinese consumers.

Banned apps and cultural differences

The solution

WeChat is the “app for everything” in China
Tencent’s proudest achievement

More about Tencent

WeChat is a multi-functional platform that the Chinese cannot live without

10 millionBusiness Accounts
1.1 billionIndividual Users
900+ millionActive Users Monthly

High App Stickiness

WeChat is used for everything in China—
in constant use for a variety of functions.

Even when users are not active, they will switch to WeChat for entertainment, scrolling for interesting posts from friends or accessing fan pages.

98 minutesAverage Daily Use
85%For Shopping

Did you know ...

Nearly 85% of China’s 1.3 billion residents use WeChat

The majority of users reside in Tier-1 cities such as Beijing and Shanghai, and in Tier-2 cities such as Tianjin and Nanjing.

Tier-1 and Tier-2 cities in China

What is WeChat?

More than a messaging app, WeChat provides payment, social networking, and fan page functionality.

Chat and browsing history provide a wealth of data for foreign merchants looking to step into the China market.

More about WeChat

WeChat overview

You, too, can harness the power of WeChat
to enter the China market

WeChat may be an app that is new to foreigners, but luckily ePurse is here to help.

Find out how

Get started today

Extend your reach to 1.1 billion consumers worldwide
Be one step ahead with ePurse

Contact us